Express Urself | Advertising & Visual identity

Global campaign for the launch of POP4, a smartphone that you can customise completely to your style on the outside and on the inside, making it the perfect phone for every occasion.

Filmed in Cape Town, the ad went to feature in different blogs and advertising websites like Ads of the World; having overall a very positive response from the public and helping alcatel to engage with a younger audience.

Title: Express Urself
Product: POP4
Client: Alcatel
Output: Film, Print, Social Media
Role: Lead Art Director
Tags: Advertising, Visual identity