Evolution of an Icon | Advertising

Launch campaign of the new partnership between adidas and the iconic london rugby club, Harlequins. This was the first kit born out of this collaboration. A spin on an already legendary shirt.

The film which was shot using time-splice technology over a 30 camera rig.

The idea was born from the iconic Harlequins quadrant design and the new kit becoming a super strong, durable fabric. The Harlequins are renowned by their peers for aggressive, fast pace, rugby, which is echoed in the chosen campaign line and the modern graphic art direction.








Title: Evolution of an icon
Product: Harlequins Home & Away Kit
Client: Adidas
Output: Digital Film, Print, Social Media
Role: Art direction
Tags: Advertsing