Launch campaign of the new partnership between adidas and the iconic london rugby club, Harlequins. This was the first kit born out of this collaboration. A spin on an already legendary shirt.

The film which was shot using time-splice technology over a 30 camera rig.

The idea was born from the iconic Harlequins quadrant design and the new kit becoming a super strong, durable fabric. The Harlequins are renowned by their peers for aggressive, fast pace, rugby, which is echoed in the chosen campaign line and the modern graphic art direction.