![](https://freight.cargo.site/t/original/i/3f39080879feb4bc244b26a5207176d62fd6da47758fd30d3260e0347e5bedb6/Header.jpg)
Idol 5 | Advertising & Visual Identity
Global campaign for the launch of the Idol 5. A beautifully designed powerhouse phone that allows you to create and perform impressive tasks with a simple move of your finger.
The client just wanted some standard demo films to showcase all these tasks. We took the brief and gave it a twist to create something a bit more memorable and unique, using a modern dancer to show us in a gracious way the complex task you can perform with the phone.
Global campaign for the launch of the Idol 5. A beautifully designed powerhouse phone that allows you to create and perform impressive tasks with a simple move of your finger.
The client just wanted some standard demo films to showcase all these tasks. We took the brief and gave it a twist to create something a bit more memorable and unique, using a modern dancer to show us in a gracious way the complex task you can perform with the phone.
![](https://freight.cargo.site/t/original/i/4b9d8dd0b1818eb7084c689075d5d566b13ce8b63628db3d20723e2dbd6a3025/VISUAL_Dancer_1.jpg)
![](https://freight.cargo.site/t/original/i/2f706157e678e3ab79a374d97c7c8152a7747aa209c754cc3e4f82324807e06a/VISUAL_Product_3.jpg)
![](https://freight.cargo.site/t/original/i/1b441eff06811619e54525528a578e32914dd38a5b0b3d34bc7792adbf5f1e36/VISUAL_Dancer_2.jpg)
![](https://freight.cargo.site/t/original/i/c26c9cab50b11f23feee29ffba3241fc8c5f057a1a9c9aa9253de355a3dca1b5/VISUAL_Product_2.jpg)
![](https://freight.cargo.site/t/original/i/92c5161febfe75aeaf62e95d666d819c1fa55ff059c9eecc26d1e7eeed97429b/VISUAL_Dancer_3.jpg)
![](https://freight.cargo.site/t/original/i/370b9134e243d6df9b54c27a8a1029814f95f4909c2be0a0fa00c2554ed15881/VISUAL_Product_1.jpg)
![](https://freight.cargo.site/t/original/i/99162db1dda6d71abbe9c2d673be1d0aec9f403fe1f4b46576e7f7d5c7f59827/Mock_Up_2_v3.jpg)
![](https://freight.cargo.site/t/original/i/2b1d882d13134c896363c067caa21deedd01f1b31b64299bd14dcd15fa5df4e1/Screenshot-2018-11-26-at-12.25.16-copy.jpg)
![](https://freight.cargo.site/t/original/i/c1f4bbfc9ffb8551a40f4cd054c6042fd98eaddc232dfa8532b22d84f411407d/IMG_3644-copy.jpg)
![](https://freight.cargo.site/t/original/i/07311c08d314ecd1d5b43372d0f98cd1d1f8d8ccc07a427d7d14c026fe289ecc/Idol5_Test1.jpg)
![](https://freight.cargo.site/t/original/i/3eacf3ce89b9fc19d2ffb5b1323036e45cb306c4b03f6cc5f5f503ed0d2fe707/Idol5_Test2.jpg)
![](https://freight.cargo.site/t/original/i/0fdb5b43a6b60a0479d016fcdace6b9aed8aeccd093e56d1a710de99f60f9b11/60.jpg)
![](https://freight.cargo.site/t/original/i/6b6aa8aad512c92cb527b22e3c1fd42f5148ff5c6a2282bc8ce8bd9c25698c90/70.jpg)
![](https://freight.cargo.site/t/original/i/e37a048f5f0a10dd75477e7196126102276c4ebdb05d1bb8d5d76aefbd5f0cc0/IMG_3619-copy.jpg)
Title: Amaze
Product: Idol 5
Client: Alcatel
Output: Social Media, Print
Role: Lead Art Director
Tags: Advertising, Visual Identity