Idol 5 | Advertising & Visual Identity

Global campaign for the launch of the Idol 5. A beautifully designed powerhouse phone that allows you to create and perform impressive tasks with a simple move of your finger.

The client just wanted some standard demo films to showcase all these tasks. We took the brief and gave it a twist to create something a bit more memorable and unique, using a modern dancer to show us in a gracious way the complex task you can perform with the phone.

Title: Amaze
Product: Idol 5
Client: Alcatel
Output: Social Media, Print
Role: Lead Art Director
Tags: Advertising, Visual Identity